A great launch isn't a single day, it's a campaign. Spreading your effort across the months before and after publication turns a one-day spike into lasting momentum.
8-12 weeks out
Finalize your cover and metadata, set up pre-orders, and start building your launch team and reviewer list.
Begin teasing the book to your email list and social channels.
Launch week
Concentrate reviews, promotions, and outreach into a tight window to drive retailer ranking.
Make it easy for your audience to buy and share with ready-made links and graphics.
After launch
Sustain momentum with ads, ongoing outreach, and follow-up to readers who engaged.
Capture lessons for your next launch, every campaign teaches you something.
Key takeaways
- Start the campaign 8-12 weeks before publication.
- Concentrate activity in launch week for ranking impact.
- Plan deliberately for the post-launch tail.