Keywords and categories are how readers discover your book on Amazon. Choosing them strategically is one of the highest-leverage, lowest-cost moves you can make.
Think like a reader
List the words a reader would actually type to find a book like yours, themes, tropes, comparisons, and reader intent.
Specific, relevant phrases usually outperform broad, competitive single words.
Research before you commit
Study bestsellers in your niche to see the language and categories they use.
Test and refine, keywords and categories aren't set in stone.
Use every slot wisely
Fill all your keyword fields and choose the most relevant, least-saturated categories you qualify for.
Revisit your choices periodically as the market shifts.
Key takeaways
- Match the language real readers search for.
- Specific phrases beat broad, competitive terms.
- Treat keywords and categories as ongoing experiments.